Hilton
Enabling Hilton’s brand team to manage thousands of web pages without developer support.
Year
2022–current
Need
Hilton employs 178,000 people, including operational teams on three continents. These include content, brand and developer teams that are all involved in updating the online presences of Hilton’s 23 brands (at time of writing).
Hilton uses Bloomreach as its enterprise content management system (CMS). It’s highly-customisable: powerful, but complex. It requires Java developer support to fully harness.
The content team uses a front-end user interface (UI) that needs support from the brand team to create components, and from React developers to build and maintain.
Hilton knew it needed to glue together these various tools to give each team the freedom to get things done autonomously.
Action
We built a drag-and-drop page builder called Content Presentation Manager (CPM) that allows the content team to:
- Visually create and edit web pages using Hilton’s in-house UI components
- Quickly publish and unpublish content
- Personalise content for different groups of users, such as Hilton Honors members
CPM was the much-needed glue between Bloomreach and the React UI.
The project’s complexity was as much about team dynamics. We needed to remove friction between the developer, brand and content teams, working closely with each to make sure everyone’s needs were accounted for.
Outcome
Using CPM, the content team has autonomy in managing website content without much support from brand and developer teams. This frees each team to spend more time focusing on working towards the overall mission. CPM powers over 1,000 pages across Hilton’s digital real estate.